Intranet Blogs
We've long advocated for the use of blogs as internal communication tools ... executive "from the desk of" blogs, project blogs, department blogs, there are many ways organizations can benefit from using the medium.
A recent column in Darwin managzine outlines some tips so "to ensure that your blog is read instead of inspiring facetious, cheeky t-shirts." Their tips:
* Keep it conversational and light * Know your audience and write to them * Blogs are highly time-sensitive so currency is critical * Anecdotes are encouraged and expected * Use links to refer to relevant information * Be succinct and break-up the text - which encourages "scanning"You can find the entire article here...