CommLog

Several things worth noting over at Fast Company’s blog, FC Now, today. The first is the blog itself: It’s a nice example of a single blog authored by multiple folks with similar but varying content expertise. It also reflects sound blog practice (first person voice, brief and pithy entries, links, un-spun and candid information … see Jeff Jarvis’ excellent take on blog ethics here). Most interesting, however, is how the blog -- which uses Movable Type’s standard software (as does CommLog) -- incorporates so well into the rest of FC’s site and web branding. We’re often trying to convince IT and Corp. Comm. folks that they don’t have to use a $400,000 piece of content management software for blogging functionality – that the standard (and dirt cheap) software that’s out there easily allows for incorporation into nearly any existing site or page. FC’s blog is a great example.