Cowards of the Year
Fast Company published its 2003-2004 list of the spineless in this month's issue. See who's on it here. How to become a member of the cowardly clan: act inconsistently, make soft decisions, or take no responsibility for your actions. The list reminds us of an important strategic communication fact: Leadership behavior and policy decisions send the most powerful messages. The best leaders get it, and the best communication professionals help leaders to understand the implications of their decisions and the power of the convincing decision.