Happy customers make for loyal customers
The Wise Marketer reports...
The latest American Customer Satisfaction Index (ACSI) stands at an overall score of 74.4 (out of 100) for the second quarter of 2004, remaining at its ten-year peak for the second quarter running. ... But higher satisfaction scores have implications for companies beyond simply making customers happier. "A company that improves in customer satisfaction tends to perform better financially by generating more repeat business, which leads to greater profits and a higher stock price," explained Fornell. "Sales of Apple computers are up and its stock value has improved by more than 50% over the past year.You can view the entire article here: US customer satisfaction levels off at ten-year high