The Power of Color
MarketingProfs has posted an interesting article on the use of color in branding. While the article is primarily focused on external communications, we believe internal communication professionals can learn much from branding experts about effectively creating internal symbols and internal branding, and the piece is worth the read.
From the article: "To make the most of your color, ensure that it…
# Supports your brand attributes
# Is relevant to your target audience
# Is always the same shade and hue
# Is visible to all members of your brand community, inside and outside the company
# Is understood and appropriately used by all employees
# Is featured on all your communications materials and sales tools
# Is different from your competitors’ colors
# Works in all parts of the world where you plan to do business
# Is applied to more than just your logo
# Comes with guidelines on its use for partners and affiliates"