Webinars
Some internal communicators have added webinars to their vehicle portfolios as a way to increase the richness of their communications to dispersed audiences. MarketingProfs.com offers some tips on How to Host a Successful Webinar. While this is focused on hosting webinars for external audiences, there are some lessons learned applicable to planning, promoting, and following-up on internal webinars as well.
"Our experience has shown that unless you send reminders after the registration, 67% of registrants won’t show up for the event. What a waste! To prevent this loss, send an immediate “thank you for registering” email with a request to mark their calendar. Follow this up with another email reminder about 10 days before the Webinar, a phone call reminder the day before and another email one hour before the Webinar starts. ... Record the Webinar as a Flash file and put it on your Web site. Send non-attendees a “sorry you couldn’t attend” email with a link to the file on your Web site. Preparing the file costs around $500, but this gives you a permanent Webinar that’s on your Web site for other prospects to view."