CommLog

A new RoperASW/Tandberg poll confirms the suspicions of business communicators everywhere: Most workers pay less-than-full attention during audio conferences. The biggest distractions? For Brits it’s doodling, for Germans it’s web surfing, and for Americans it’s side conversations with colleagues. What's the solution? In our experience, several somewhat obvious but frequently overlooked suggestions work best. Specifically, conference calls are more likely to hold participants’ attention when they are short, the content is “chunked” and audience relevant, and the format is interactive, with plenty of time allocated to Q&A.