« Yours Isn’t The Only Communication-Resistant Culture | Main | Leadership From The Pit? »

Speaking Of NASA ...

… those of you interested in internal and external branding may want to visit NASA’s new website. Consider their design choice in light of their recent difficulties, and note the inclusion of the organization's mission.

Posted by Alan Nelson on August 27, 2003 05:39 PM |

Comments

Yes, I noticed NASA website change recently (thanks to 6 year old son) and was interested to see they include their mission... but the wording I was told of in a previous version was so much tighter, one of my favourite examples of an organisation with a clear purpose: "To improve life here. To extend life to there. To seek life beyond." So succinct - why change?

Posted by: Isabel Collins | October 11, 2003 09:51 AM

Yes ... that is a very concise and clear mission statement. One does wonder about the change ...

Posted by: Alan | November 16, 2003 10:23 AM

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)