More Evidence That Employees Trust Managers, Not Media Products
One of our core principles for understanding internal communication is appreciating that employees generally trust their direct manager first, and official internal media products last. Our research confirms this, and today we find this article in the UK's HR Gateway that reinforces the point. A highlight:
The MORI poll on trustworthy information in the workplace reveals that only 13% of employees feel that staff magazines can be trusted, with only three percent actively trusting corporate videos as a means of internal communication ...The research also speaks to the manager-direct report briefing meeting, another channel we strongly advocate to clients:... Topping the trustworthy list is line managers with 48% seeing them as reliable information channels.
Team briefings have experienced a huge leap of 14% since 1994 to 43% of employees who see them as reliable sources of information, and people who feel that they now have more opportunities to put forward their views have more than doubled to a third.Click here to read the rest ...