CommLog

A recent Hewitt Associates survey of nearly 16,100 employees at 96 companies in Germany, France, Austria and Britain sought to identify the best employers across those four countries, and the attributes common across those firms. A key finding: the best employers communicate a simple strategy, and do so via an internal communication group and not an external PR or marketing firm.

From the Wall Street Journal article describing the research:

" ... the best employers have a distinct enterprise culture that is shared by everyone from management board to doorman ... whether they were performance-, customer- or shareholder-oriented, the main thing was this was consistently understood by staff. This was usually communicated to staff in simple, effective terms and best achieved by an internal unit, such as an internal communication department, rather than by an external public-relations company."