Strategy Messages And The New Year
In our view, each new year affords senior leaders a unique opportunity to set their organization’s tone, focus, and expectations for the coming 12 months. As such, we recommend that all leaders consider how they might use this opportunity to their advantage, and that they commit to do so—not just this year, but every year.
Our general advice:
Appreciate that as a senior leader you can only effectively communicate three or four strategic-level messages over the course of one year.To help clients take advantage of the opportunity to communicate strategy with the New Year, we've been sharing a CRA Communication Toolkit primer on the topic. To download the primer with our compliments, click here.Strategically select your three or four most important messages for the coming year and formally consider them your strategic “message agenda.”
Select a single strategy message that will be your primary message for the coming year and the capstone to your message agenda.
Don’t let your strategy message and message agenda fade over time.
Get the word out early in the year, and do so with all levels of leadership as well as with line employees.
Use each forum to communicate your strategy and your expectations for the coming year—both globally and locally.